Essence is in Fact God's Gift to Gel Liners

Do you ever buy item after item after item from a particular brand and think to yourself, where is the dud?  Ok, Essence..where is the dud?  Because so far I've adored nearly everything I tried.  Why aren't they a bigger deal in America...sheesh.  So here is today's OMGWTFDROOL from Essence.

It's gel liner!  Gel liner pots are such an amazing invention.  Even graceless thumb clutzes like myself can make a gel liner look good.  That does not mean all gel liners are created equal.  Take MAC Fluidline, classic gel formula, thick, creamy easy to use...but it is $15.00  Then, Maybelline came out with an affordable version of their own.  Affordable, but so waxy and dry it felt like you were dragging a Crayola over your eye (rough on the brushes too)  That gem would run you around $8.00

Now after Maybelline, I held out little hope for any "bargain" formula.  I figured a good gel liner would just be a necessary expense.  Not any more!  This is the best gel formula I've tried. Soak that one in....$3.49..best formula ever.  The best part is the texture, I stabbed my jar with an Eco Tool angle brush assuming, like the Maybelline, it would take homicidal violence to get any product out of the jar.  Essence Gel Liner has a moist,  jelly like consistency.  Like flan or a thickened pudding.

London Baby

London Baby (that wasn't my mark )

Midnight in Paris

Midnight in Paris

Here are the pots post swatching. You can see the the creamy texture..the kind of texture you just wanna poke.  At this point I was waiting for the other shoe to drop, awesome price, fun texture.  Applies like water right?

Holy Lord, why isn't Essence HUGE in America??????  This is gorgeous crazy pigmented liner. Intense, deep, slap you in the face color!

Midnight in Paris is a deep intense black.  It's perfectly black.  You can see how it applies with a slight sheen but it dries down to a matte finish.

London Baby is a graphite brown.  It's a nice blend of charcoal and brown and perfectly suited for the looks where a black lined eye may be too intense.  It also starts with a sheen but dries down to more of a satin finish.

These claim to be waterproof...ooooh yeah.  If there is any draw back to this product it is the stayputedness.  This stuff ain't budging.  It took one look at my make up remover and laughed heartrdly in its face.  Not that my makeup remover is anything great, but wow.

Final Thoughts
Please..get thee to an ULTA.  Unlike my last few Essence reviews, almost everyone should have access to this product.  It currently comes in three colors, the two I reviewed above and a silver color called Miami's Ink. It comes in a solid glass jar, just like Fluidlines. For the price of one MAC Fluidline you could own all three Essence liners (and you'd probably like them better)

Where to Buy: ULTA
Price: $3.49 for .1 fl oz or 3 ml