Ioni is not re-inventing the wheel here. It's a nice brown shadow. Hardly a unique color, but a good staple to invest in, if you are in the need. I feel I'm a bit jaded lately when it comes to neutrals. I have so damn many, it's hard to get me excited. Ioni Cosmetics are priced in the Wet 'n Wild/Essence range, so they are very affordable. One drawback...good luck finding any. I can't find any reliable information on who carries Ioni. I found my display in a Hi-School Pharmacy in the middle of nowhere..literally. I've tried the usual places, ULTA, Cherry Culture, no one has it yet. Keep your eye on Cherry Culture since they carry other Jon Davler brands.
I'm such a tease, I know.
Where to buy: Check local stores, if you find a display, let us know!
Price: approx $3.00