I was excited but skeptical when I stumbled upon on display for the cosmetic brand Ioni. I'm not what you call a big risk taker when it comes to purchases. I am more of the "research it so much that it no longer holds any joy for you" kind of girl. So this is me being a little daring.
So, Ioni. This new brand is a division of Jon Davler, Inc. which may sound familiar if you use LA Splash cosmetics. From their website "Our Purpose is to offer high quality beauty products at an affordable price" Their cosmetics are made in the USA and are cruelty free. So that's the jumping off point.
One coat...no gloss just a quick pass over the lips. I can't think of many red lipsticks I can apply straight out of a tube. I almost always need a brush to clean it up. Drama did great on its own. And while a lip brush will give you that crisp line, it is by no means necessary.
How does it wear....ya. Okay, I'm going to lay some truth on ya. I settled into my wear test and my husband popped up with delicious grilled corn on the cob. I am sorry, I love you all and respect the process, but corn on the cob wins out every time....every time. So, I can't give you the hour by hour details. I can tell you it does not stand up well to husked and silked veggies. Given the moist, creamy wear, I would expect 2-3 hours. Being a red though it is bound to need some touching up around hour 2 regardless of forumla. I will amend the review when I have better data.
I will definitely go back and try the other lipstick offerings from Ioni. If the other shades perform as well as Drama, then I will consider myself an ardent fan. I feel like a bit of a jerk for reviewing these brands that can be troublesome to locate. I did reach out to Ioni to see just what their distribution plan is. I have a feeling they are quite new so it will be tough to find for a while at least. I found mine at a small town Hi-School pharmacy.
Where to buy: Check your local stores. I've not found any online retailers yet. Will keep you posted.
Price: $1.99 for 3.7g