It turns out there are tons and tons and TONS of eyelid primers out there. I searched through indie brands, budget brands and department stores. I eventually settled on Tarte's Clean Slate 360º Creaseless eye primer. I am a big fan of Tarte's Smooth Operator Finishing Powder and Amazonian Clay Blushes, so this seemed like a natural choice.
º Primer is creamy white and has the consistency of watery lotion. It is a very wet primer. It dries relatively quickly and without any color. My lids didn't feel sticky or coated. Since it is so watery, you need to dispense with caution. It squeezes out easily and you only need a dab. Use too much and you will be waiting a while for it to dry down.
º (bottom) and Too Faced Shadow Insurance (top) The natural color of each product is clearly different, Tarte being a creamy white, while the Too Faced is flesh toned. Both dry colorless to me. The big difference is the texture. Too Faced is thicker and creamier while Tarte is thinner and runny.
º primer does a pretty good job. It is not impressive nor did it radically disappoint. I have very oily lids, so I hoped I would find something to out perform Too Faced. The Tarte primer did not surpass the Too Faced, but it holds it's own. The consistency reminds me more of Urban Decay Primer Potion. And honestly all three perform about the same. Now for wear time, it get's a little tricky. For whatever reason, when I first start using a new primer, it always seems to help keep me crease proof (for 8-10 hrs)for about a week. Eventually it tapers off and I can stay crease proof for closer to 6 hours. In my routine I use a primer, followed by a layer of Whip Hand Cosmetics Thermal Creme Shadow and then my shadow of choice. All of my current primers work roughly the same under the Thermal and Shadow.
I feel my review is a bit slanted towards the negative in so much as I really wanted to find that one primer that would keep me crease proof long term and Tarte Clean Slate 360º was not that primer. That aside, for most people, with regular to even moderately oily lids, this is going to be a great primer. It is on par with most popular primer brands in terms of quality and price. I've learned my personal preference is for a thicker primer over a runny one. That is a matter of taste, not performance. All that being said, I don't think I will repurchase this primer again.
Where to buy: Sephora
Price: $19.00 for .39 oz